The Spark

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Tailored Motions began as Studio DNA in Wilmington, Delaware, built on one idea: make work that lasts, and take ownership of every piece that leaves our hands.

That drive started long before the company. My mom and I were homeless from the time I was five until I was twelve. At twelve I found football, and with it, structure. I wasn't a natural. I couldn't catch and I couldn't move, so I outworked everyone around me. That work earned me four Division I scholarships and a place on the field at UMass Amherst. The game taught me what I still run this company on: preparation, discipline and building something from nothing.

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The Setback → The Breakthrough

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After college I came home and taught myself audio engineering and music production. I joined Enterprise, became the top performer in sales and customer service in my region, and earned a move to Las Vegas. Thirty days after I arrived, that job was gone.

I had just signed my first lease and had two paychecks left. Instead of folding, I bought a camera. No film school, no mentors, no network. I learned through YouTube, constant reps and a refusal to quit. Studio DNA was built in that stretch, one client at a time.

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The Turning Point

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In 2024, Michael Melicia of Coastal Paving & Excavating in Monterey, California, brought me on to run media for his company and his personal brand. Working inside a real business month after month showed me what clients need from video. Beautiful isn't enough; it has to build trust and bring in work. That became the standard every project is held to.

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What We've Built

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Today Tailored Motions is a Las Vegas video production company with a crew that scales from one shooter to a full team. We've produced work for:

• Sports: Vegas for Athletes, UNLV Athletics, the New Orleans Saints, ESPN, Adidas, Monterey Bay FC, Shoot 360, Victory Martial Arts

• Hospitality & entertainment: Caesars Entertainment, The Venetian, Wynn Las Vegas, WISE Las Vegas, Play Playground

• Business & brands: Capriotti's, Call Center Doctors, OMNI Trading Academy, Coastal Paving & Excavating, ALGO, EMPLOYERS, Fastex

• Music: DRØPS, "Credit Card" (5 million+ views)

Trade shows, events, commercials, sports or music videos, the philosophy is the same: content that converts.

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The Vision

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We're growing Tailored Motions from Las Vegas outward, as a production partner brands can count on for the long run, telling true, human stories people remember and act on.

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People scroll past almost everything. Our job is to slow down, listen and capture what's real, so your audience stops and pays attention. And we still believe what football taught me: hard work beats talent when talent doesn't work hard.